(not my best work but hey, on short notice...)
We are the Happy Paws Party. We advocate for the spaying and neutering of all pets with the aim of reducing homeless offspring and reducing total cases of euthanization.
Slogan:
No Pet Left Behind
Face of the Campaign:
We chose Ellen Degeneres because of her continuous passion to advocate for animals. Not only is she well-known, she’s also loved by many so we think she’d be a good face to have as our spokesperson.
Propaganda:
As part of our propaganda, we will come up with posters and banners to put outside veterinarian clinics and hospitals. These posters and banners will feature pictures of dirty-looking pets that are homeless so that it would not only capture the attention of those passing by, but it would also evoke emotions from them. The posters would also feature Ellen Degeneres asking for a vote for the Happy Paws Party. We’d also have TV spots featuring homeless animals and how pitiful they are when no one wants to adopt or care for them. In the same TV spot, we’d have Ellen Degeneres as a voiceover, pleading to the audience to vote for the Happy Paws Party: “Vote for happiness for all animals”.

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