I've been looking at the work of different ad agencies and researched some local Silicon Valley agencies. Liquid Agency appears to be the biggest or one of the biggest in the area, and is headquartered down the street from San Jose State University on Market St. downtown. Their work is top notch quality and I enjoyed the thorough explanations of some of their processes in creating their designs. I like the work they have done as they are very wise in their design sense. For example, they don't stray from a traditional solution if it makes sense. Likewise, they have a good understanding of how to keep important traditional aspects of a design or logo, or whatever it is they are working on, and still be able to refresh the work and innovate it to bring it into the future and create a modern, relevant new piece. I enjoyed poring over their past works and getting that insight into how and why they came up with the solutions they did for the companies and brands that hired them.
Mekanism Creative Ad Agency was also good work in my opinion. This is more TV spots and such but I recognized alot of their work on their website which is saying alot for me as I don't have a television so I don't watch a lot of television at all. I've still seen these ads out and about and thought they were quite good. The video work is excellent and they have a great ability to add in some emotional aspects of what the company 'stands for" or their general branding strategy. Good work by them and it looks like they have an interesting culture as a company judging by their own style of branding and web design etc.
No comments:
Post a Comment