Friday, January 30, 2015

Intro to Advertising

My main interests in Advertising lay in the distribution of information or insights into hobbies or topics I'm personally interested in. Like others probably, an ad about something irrelevant to myself is considered intrusive and I just want to skip it or get through it to get to my intended information or media. A proper job done by the advertiser would be to somehow spark my interest quickly in the ad even though the product they are advertising may not have been of direct interest to me initially. This is the tough job then, of an ad creator.
Summarizing, I dislike ads that are boring, generic, product placement ads about your basic Proctor and Gamble etc. offering. These are irrelevant to my lifestyle, and don't entertain me, inform me, or otherwise create any sort of reaction from me. I can enjoy a humorous ad or creative ad even if the product does not attract me. These ads at least show some effort and spark a reaction, whether that be a smile or admiration for a creative concept thoughtfully executed. Im not a big fan of the lame, awkward, cheesy humor ads though... c'mon people, save those for the midwest or something.
I don't really have a favorite ad but I thought these were rather good:


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